THE DROP

POWERED BY FLYING COLOURS MUSIC

Everything You’d Want in a Release Strategy

THE DROP is a repeatable results‑driven single‑release system backed by the Flying Colours team—guiding every step so your next release moves with clarity, structure, and builds real momentum.

What’s Inside
THE DROP

STRATEGY SESSION

Start with clarity,
not guesswork

Get a 45-minute, 1-on-1 strategy session with the Flying Colours team covering best practices, current industry trends, and personalized release planning tips

DIGITAL AUDIT

Fix what’s not connecting

Review of artist’s digital footprint, including social media, website, DSP profiles, LinkTree, and bios, with actionable recommendations

IG COLLAB POST

Boost visibility and engagement

Co-post on Instagram featuring an engaging piece of new release content to boost visibility and engagement

PLAYLIST PROMO

Kickstart streaming momentum

User‑generated playlists campaign to get your song heard and build some early momentum

ANALYTICS & LINKS

Track what actually lands

Delivery of pre-save, future-save, and listening links, with backend engagement data provided

SOCIAL MEDIA FRAMEWORK

Know what to do, daily

A practical guide to building an intentional, repeatable social media system that helps artists grow their audience, strengthen fan relationships and support releases more effectively

META BOOST CAMPAIGN

Leverage targeted ads to grow your audience

A one‑month Meta campaign* built around one high‑impact asset — engineered to boost streams, grow followers, and expand your audience through precise targeting.

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* additional months can be added

TAILORED DSP PITCHING

Stand out where it matters

Spotify for Artists, Apple Music for Artists, and Amazon Music pitch tailored specifically to the release

Whether this is your first release or your tenth—if you want to do it properly, this is for you

Let’s make your next release count